Friday, September 18, 2009

The Sticker Auto Wars

To date this year, the clear winner of the (no) sticker auto wars has been Upper Deck. In fact it hasn't even been a competitive fight.

Panini doesn't seem to care what collectors really want and continues to take the easy way out despite having a less jammed release calendar that would seem to allow for the extra time required to produce a non-sticker auto chechcklist.

Topps has apparently decided to become competitive in this aspect of marketing as referenced by their post on their Twitter feed (@toppscards) which stated that 70% off all autographs in the new T-206 will be hard signed. What a welcome relief that is given the nature of the retro themed product. It actually should be a law. If you produce a retro themed product, you can only use hard signed autos.

Upper Deck has clearly made this a priority and is touting that as a key selling point of their products. The recently posted an image of an article (of which I have requested a pdf due to it being very difficult to read as a jpeg) on their Facebook page that lays out the statistical facts for their products.

In an industry that relies on consumer's discretionary income, it is imperative that manufacturers strive for a deliver value in every product. Collectors have made it clear which autograph format that value more and it is time that they all pursue this as aggressively as possible.

2 comments:

Shaun said...

UD is making a great effort, but if you believe them that every auto in UD Draft football is hard signed, you may end up being disappointed. I bought a box and received a sticker auto on a scouting report card. The odd thing was I got an auto from the same player on a regular auto card that was hard signed.

VOTC said...

That IS very odd. Thanks for pointing this piece of mis-information out.

Post a Comment