Monday, November 30, 2009

With Topps New MiLB Exclusive, Have Razor, TriStar, and Just Minors Become Obsolete?

Yes and no. How's that for an answer? Fortunately for all 3 companies, they have other existing product lines outside of prospect oriented baseball products. Just Minors being the exception but having developed products in recent years that are more reliant on memorabilia than trading cards.

In all honesty, this was a very necessary streamlining for the marketplace. The plethora of collegiate, and minor league brands on the market was becoming very convoluted. Perhaps Topps can finally return Bowman to its former glory as the true, "Home of the Rookie Card" now.

I know in the past I have complained about the evils of exclusive licensing, and while my feelings on this particular deal may seem contrary to previous posts, I think this might be the exception to the rule.

It will be interesting to see how things shake out with regards to the inevitable conflicts that will arise from Upper Deck having a collegiate license and Topps having a MiLB license, with many players having cross over to each category. What will this mean for prospect collectors? Who will have the edge a licensed MLB affiliate or a collegiate card where a prospect first gains notoriety?

These and many other questions will be answered in the coming months. If one thing this year has proven when it comes to the sports collectibles and trading card market is that they only for sure thing is change.

I liked the aggressive posture and marketing Brian Gray and Razor brought to the market so I do feel sorry for them but given the success of their recent Sports Icons and other cut auto products I am confident they will continue in their success.

What are your thoughts on this recent announcement?


dayf said...

Topps announced that it's business as usual with Bowman, so that trainwreck of a brand can just disappear as far as I'm concerned. I wish they'd just dump Bowman proper and just do a Chrome and Draft Pick version.

Anonymous said...

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