Wednesday, January 27, 2010

Print Media Enters the 21st Century- This Changes Everything

As traditional print media struggles to adapt to an increasingly on demand, online media era, publishers in both the B2C and B2B realms are frantically trying to determine new models to keep ad dollars, monetize online offerings and protect their valuable content. The introduction of Apple's iPad may be part of the answer publishers have been desperate to find. See the video below of Sports Illustrated using the new medium.


Sports Illustrated - Tablet Demo 1.5 from The Wonderfactory on Vimeo.

3 comments:

dpt108 said...

This is awesome - yet another world-changing new product from Apple - I love it!

Colin Tedards said...

The iPad is cool and I think that is where mobile computing is naturally going to fit in. The Cell-Phone screens and browser capabilities are still a little behind the curve in my opinion...plus they are still too small to do more than just surfing/e-mail.

That being said I think $499 for a blown up iTouch/iPhone is probably too much considering there are no USB supports and it does not play Flash Video (HULU)

If it had DVD/Blu-Ray, USB, and other features I'd be more excited as a personal user.

That being said, I do think Ads could be far more interactive and profitable for companies under this format...that is where the biggest impact will be I think.

James said...

They spend so much time on the application, but use clip art hands for the demo?!

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