Friday, April 9, 2010

Tiger's Back and Nike Capitalizes on His Infidelity



I don't know what bothers me more. That Tiger would agree to this or that Nike would elect to capitalize on his horrifying infidelity with this deeply philosophical (sarcasm) commercial. His self centered sense of entitlement, (by his own admission) resulted in an emotionally degrading public spectacle for his beautiful wife Elin and this seems to only add to that.

We all know the road to hell is paved with good intentions and I'm sure Nike and their ad agency thought that by getting out in front of this event with a commercial designed to bring Tiger down to human level with a humble introspective would be better than a self-serving, glorified "Tiger's Back!!" type of campaign but this just rubs me the wrong way.

We all make mistakes and if Nike choose to keep Tiger as a spokesperson, that is their right and business. So, I guess I would have felt better if they had just gotten on with it ,in a sense, instead of making this the focal point of an ad campaign.

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