Wednesday, June 16, 2010

A Memo To @UpperDeckHockey- You Are Missing A Golden Opportunity

Stanley Cup Fever has swept over Chicago and doesn't show signs of slowing down, particularly with the cities two baseball teams sucking wind. In case you hadn't heard, 2 MILLION people packed the streets of downtown to honor our beloved Blackhawks.

So, one question. Where is the 2010 Stanley Cup Champion Box Set?

An Original Six team just won their first Cup in 49 years. How quickly can you turn this around? This is what I envision. . . .

Packaging Configuration: Blaster Box

Pack-out Configuration: 47 Total Cards

Price: $19.99

25 Man Roster
16 Playoff Games
Rocky Wirtz (Owner)
Joel Quenneville (Coach)
The Cup
The Parade
Con Smyth Winner (Jonathan Toews)
Team Photo w/ The Cup oversized 3x5

Distribution: NHL and Chicago Blackhawks Websites and Retail- Wal-Mart, Target, Jewel Foodstores, Walgreens, Shell and BP Gas Stations, 7-11

Not only would die-hard Blackhawks collectors want this but you also have the opportunity to use this as a bridge for fans and introduce them to the hobby. 2 million people attended the parade, so let's see; If you captured even 5% of those in attendance that's 100,000 units sold, which equates to gross revenue of $1,999,000. Let alone Hawks fans living out of state, die hard hockey fans, gift purchasers. This could easily generate close to $3M.

So what do you say guys? Strike while the iron's hot, right?


Steve Gierman said...

I'd buy that!

Rob- AKA "VOTC" said...

Reply from Upper Deck via Twitter

@UpperDeckHockey @VOTC "So far there hasn't been enough demand for it. That and the earliest it would hit shelves would be mid-July."

Seems a bit short sighted to me but what do I know?

dogfacedgremlin said...

There hasn't been enough demand for it? My LCS now has two cases of hockey cards because of all the Stanley Cup mania that has been going on. People will buy those even if they don't collect cards. They are shooting themselves in the foot for sure.

Steve Gierman said...

When the White Sox commemorative set came out, I remember seeing it everywhere, even Best Buy.

James B. Anama said...

And this is why I think Topps should have made an effort to acquire a license for NHL cards. They would have been all over this immediately. And I'd buy it. And I don't collect hockey cards!!!

Too bad UD doesn't see the potential for something this fantastic...especially in a Hobby hungry city/suburbs like Chicago.


JayBee Anama

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