The title of this post is the title of the feature article in the new issue of The Atlantic magazine. The subject of college players and the complicity of coach involvement and/or knowledge in areas regarding ill gotten gains as an amateur athlete is a ever recurring theme making front page news. Often times, it seems, traditional sports media outlets that have attempted to shine a light on this issue do so only out of lip service with no real sense to motivate change within the system. That is why the expose featured in The Atlantic struck me because it is really done from a true outsiders perspective with nothing to lose in the way of access, priority coverage, inside scoops, etc. I don't agree with every point the author makes, but I do know that schools make HUGE sums money on the names of student athletes, even when there collegiate careers have long concluded. Is it fair? You decide. Watch the video below, read the article, and then share your thoughts. It certainly is an interesting topic.